The Prestwich Memorial was brought to life with the launch of David Donde’s new coffee spot, Truth.coffeecult. Coffee lovers swarmed to get their slice of the new offering, which proved to be nothing short of amazing. But we would expect nothing less from Donde, who has over a decades worth of experience in the coffee industry. Aficionados were given the royal treatment, greeted by a long black carpet and an iced coffee shot on arrival. The talented Rus Nerwich and his band kept the crowd entertained while a team of attractive ladies tended to the fans scattered at tables beneath the trees and inside. A generous spread of tempting treats and snacks spanned the counter while baristas kept the coffee flowing. There was no dress code but I’m certain a secret memo had made its way around as everyone was oozing with style. If you are ever in the position where you need to rent a crowd, hold thumbs that it resembles this one.

While the launch was vibrant and buzzing, this is not the everyday scene you will find at Truth. Donde describes his space as gracefully quiet and green, an oasis similar to that one would find in a New York park. The interior is simple, elegant and orderly. The flat pack furniture entices the tactile senses and demands you give it a quick feel. An impressive artwork spans a crisp white wall while a display of coffee gadgets and machinery adds length to your Christmas list. The counter houses a glass display with a modest selection of food to nibble on. The calm ambiance spills over to the outside area where an impressive view of Table Mountain awaits. White umbrellas are dotted around the building providing shelter from the heat. A large, magnificent tree casts it shade and it isn’t long before you have forgotten you are in the centre of a busy city. A “coffice” as someone so aptly described it.

The coffee is as good as it gets. The intention is to keep things simple and uncomplicated by providing a smaller selection of blends. Choose between the Resurrection Blend, Vengeance Blend, Antithesis Blend, Donde’s Chaos or Organic. Each named with the intention of striking a nerve. Don’t be shy to try the Vengeance blend; it’s not necessary that you share the real reason behind your choice.

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Written by Cindy Taylor

Cindy is the editor in chief and photographer for I Love Coffee.


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4 Responses to “Truth.coffeecult”

  1. David Donde April 6, 2010 at 8:46 pm #

    Too cool guys. Thanks!

  2. Sam Lurie April 7, 2010 at 5:37 am #

    Marketing genius, never mind the coffee

  3. Cape Town April 7, 2010 at 9:49 am #

    top coffee and coffee roasting – and apart from free wireless the best tip is the free parking at the church. perfect for business meetings.

  4. jezebel April 19, 2010 at 2:05 pm #

    I believe it’s decades in the HOSPITALITY industry, no?

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