Meet Daniel.

Graphic designer by day, waiter by night. This is where Daniel Holland, owner of Yourstruly, was a year ago. For six years, the idea of getting involved in coffee, had been hovering at the back of his mind. Fed up with living like a “drone” as he says, he decided to turn his dream into a reality. He quit his day job and began the hunt to find a small space where he could serve coffee, ideally through a hatch. He admits that he was optimistic but hugely naïve and had to go back to the drawing board a number of times. He was turned down twelve times before Lady Luck gave him a break with a spot on Long Street. Daniel’s family got involved with the renovations and special mention should go to his dad who completed all the woodwork. The rest, as they say, is history.

Tags: ,

Photographed by ilovecoffee Admin


Subscribe to our e-mail newsletter to receive updates.

14 Responses to “Meet Daniel.”

  1. David Donde November 22, 2010 at 12:22 pm #

    too cool! welcome to the fold!

  2. Briony November 22, 2010 at 1:41 pm #

    I’m so glad he pursued his dream. Inspiring :)

  3. Antonia November 22, 2010 at 7:14 pm #

    The coolest new spot on Long Street with a hyperactive-cool owner! I’ll be a regular.

  4. Ernst Kuschke November 24, 2010 at 9:21 am #

    Nicely done Danny! :)

  5. Dylan Moore November 24, 2010 at 9:26 am #

    Great Work Dan. Good to see people like you taking the leap to do their own thing! Will come by sometime and check the place out, although I don’t really drink coffee…What else would you recommend!

  6. Matt G November 24, 2010 at 10:55 am #

    Good Coffee, Great Food, Best Dude. Danny well done bro!

  7. Kafeka November 24, 2010 at 1:08 pm #

    Proud of you Danny Boy! Definately popping by sometime soon for some coffee!!!!

  8. stevo November 25, 2010 at 6:34 am #

    DAN shits to dope homeboy!!!! shiiiaaaaat wen we gonna do another snowboard mission

  9. Steven December 2, 2010 at 12:47 pm #

    Very very very very nicely done!

  10. Lucas Adams December 4, 2010 at 10:24 am #

    I always believe in competition, upping the game and setting a quality standard for CT.
    Plus I hear they have free wifi!? =)

  11. Dean van der Westhuizen December 6, 2010 at 2:32 pm #

    Well positioned, nice vibe. Only down side is they don’t accept cards(yet?) and if you hungry go before 14h00, when I got there, no starch of any kind available. Coffee was really good, barista knew what he was doing.

  12. Luke July 22, 2011 at 6:26 am #

    @Dean – there is an ATM next door :)

    Best spot ever!


  1. Friday night snaps: 2 Years Later (YoursTruly) | Gypsified - April 18, 2011

    [...] time… and feel proud of the fact that we ended the evening donating no less than TWO plants to Daniel and his crew… But that’s a story for another [...]

  2. Industrious coffee and condensed type at Yourstruly - October 21, 2011

    [...] out a little more about Yourstruly and Daniel on ⟨ Lovely posters letterpressed by [...]

Leave a Reply