Pay It Forward Winner #4

The fourth and final winner in our Pay It Forward competition and recipient of a bag of Rosetta Roastery’s finest single-origin coffee is…

Jay Roode

Jay was nominated by her friend, Elna Jennings, who gave the following motivationa s to why her friend should win the coffee:
My friend, Jay Roode is a fine art aerial photographer. As glamorous as this may sound, she spends most of her time in the air maneuvering daring and dangerous angles, aiming for the perfect shot.
She shares her passion for photography, nature and traveling with her husband, Jan, who is the pilot on duty getting them from point A to B to capture Africa’s natural richness on canvass.
Their drive to build a business out of their passion is hugely inspirational. They have opted not to go the conventional and mundane route in life. I believe this is cause for celebration and I wish to salute and honour them both for this with a great gift such as Rosetta’s wonderful coffee. And yes, it is after all not glamorous, just sheer hard work & determination – they are both exhausted & stressed and need a little pick-me-up to take them literally to new heights!

Congrats Jay! Keep up the awesome work.

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Written by Cindy Taylor

Cindy is the editor in chief and photographer for I Love Coffee.


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