From being the first company to ever undertake a direct-marketing campaign in the US to sponsoring gum-drops for soldiers based away from home during the war, Wrigley’s have embraced the importance of marketing from the very beginning. Global expansion has lead to global innovation featuring ongoing ambient marketing opportunities ranging from a strategic Gum Gun blowing cool air on ski slopes to tongue-in-cheek tray liner advertising, proving Wrigley’s are still pushing the boundaries with their brands.
“We loved working on this campaign with the Tag 8 team – it’s achieved our goal of getting gum into mouths and has had the added value of receiving an positive reaction across social media!”says Ashleigh Tomlin of Wrigley’s.
Moving to a “cleaner” slate, Wrigley’s Orbit gum is promoting clean teeth on the go by associating the product with coffee on the go, offering coffee-lovers gum samples right there with their coffee! Wrigley’s brought Tag 8 onboard to conceptualise, test and execute a product sampling campaign across Seattle Coffee Co. stores nationwide. Through a lengthy testing phase, we designed a customised coffee cup sleeve and cup tag solution for delivering a sample pack of gum to every customer when purchasing a cup of coffee from Seattle in order to share the clean teeth feeling with every customer purchasing a coffee during winter.