One takeaway cup a day for a year can create one ton of waste, clear 30m of forest or add 10 kg of carbon to the atmosphere. That’s the first truth.
The second truth is that people are not going to stop buying coffee, even at the thought of the first truth.
So, what’s the solution?
Digital advertising agency NATIVE and artisan coffee roaster TRUTH have come up an idea that they believe will help reduce the carbon footprint of takeaway cups. Enter the Seeds of Truth project – a reinvented biodegradable takeaway cup with a protector ring that is implanted with seeds. Here’s how it works:
The concept was introduced at Truth Headquarters yesterday and one can choose from either basil, thyme or rocket.
We give it the thumbs up!