Coffee crusaders Deluxe Coffeeworks have teamed up with Sailor Jerry Rum and Tag 8 Media in an advertising campaign that with knock ye poppet’s socks off. Order a cuppa to go and you’ll get a little more than your daily caffeine fix. Think sultry pin-up girls, Jack Sparrow’s cousin and other insignia of sailor culture encircling your cup.
Sailor Jerry Rum is no regular clap of thunder. Arriving at our shores only recently, the spiced beverage is a tribute to the artistry of legend tattooist Norman ‘Sailor Jerry’ Collins. It seems only natural for a brand like Deluxe to pair with Sailor Jerry, not only because it’s a match made in heaven but also because it isn’t a stretch to imagine the owners of Deluxe, Carl and Judd, as renegade pirates.
Deluxe have also just been named one of Wallpaper’s Top 20 reasons to visit South Africa. They came in at number five, ahead of the Gautrain with pole position going to the Circa on Jellicoe gallery in Joburg. Check out the November issue of Wallpaper for the complete list.