With that concept, Marx Design developed a system that can fit four different sizes. The package design is minimal, resalable, while still using a bespoke white foil bag.
Coffee Supreme was becoming overwhelming, with too many varieties and too many packaging options for their products. They hve grown rapidly but did not have a simple solution to match their growth. Marx Design came on board to help them come up with the packaging solution that would work across everything.
“We needed a solution that would retain freshness, stand unassisted and dramatically reduce the number of different pack formats.”
Marx Design designed the packaging to be almost indestructible when dropped, resulting in less wasted coffee beans for café owners. Limited edition, rare and interesting coffee is notable for its gold metallic finish, while the other blends have the Supreme brand in a red metallic finish.
A batch sticker solution was created to aide in the packaging and dispatching of each blend. The sticker introduces an artisan note and a best before date is stamped onto the pack showing a sense of freshness and handcrafted care. Blends are identified with a color-coded wrap that slips over the pack. The sticker wraps and base of the pack have a guilloché pattern reminiscent of money and act to remind us of the global currency coffee has become.
via the dieline.